User blog comment:Mattd43/The Blue Beetle/@comment-1344996-20100702034224

You can call the character "Blue Beetle" within the story. You just can't publish a Blue Beetle comic,or any other piece of merchandise that has Blue Beetle in it's name. You can't put "Blue Beetle" anywhere on the cover, either. Same with Daredevil.

To give you a more concrete example, Erik Larsen got away with calling Golden Age Daredevil "Daredevil" because he didn't put the Daredevil name anywhere on the cover of Savage Dragon issues where he appeared. Meanwhile, Dynamite wanted to be able to publish a comic that starred their version of the Beetle, so they called him the Scarab to get around that.