The Kooba Kid

Real Name


First Appearance

Blue Beetle #9 (1941)

Original Publisher


Created by

Victor Fox


In 1940, Victor Fox, publisher of Fox Syndicate comics, decided that he would cash in on the soda pop craze (Coke and Pepsi both being extremely popular at this time) by publishing ads for "Kooba Cola" in his comics. There was no such cola but, Fox thought he could drum up interest, then sell the license for Kooba Cola to one of the major soft drink companies.


The Kooba Kid would drink Kooba Cola and then gain super strength to battle schoolyard bullies. There were either multiple young boys who would gain super strength when drinking the soda or one character whose hair would switch from blond to red and back again depending on the appearance.

Public Domain Appearances

  • Blue Beetle (1939 series) #9
  • Weird Comics (1940 series) #19

See Also

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